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Design Thinking prepares MBA grads for innovations

Traits like empathy and the ability to learn from failure are the biggest takeaway of the subject

In the past Design Thinking (DT) primarily dealt with product design, but its role gradually expanded to include innovative approaches to problem-solving and resolving issues arising out of disruptions like the Covid-19 pandemic. Consequently, B-schools in India has begun training BBA and MBA students in DT to enable them to acquire user-centric insights and develop the ability to include user feedback to frame problems better. IM Bangalore conducted a Design Thinking online programme last April to encourage right-brain thinking, process view of DT as well as challenge framing and ideation techniques
the past Design Thinking (DT) primarily dealt with product design, but its role gradually expanded to include innovative approaches to problem-solving and resolving issues arising out of disruptions like the Covid-19 pandemic.

Consequently, B-schools in India have begun training BBA and MBA students in DT to enable them to acquire user-centric insights and develop the ability
to include user feedback to frame problems better.

Design thinking

IM Bangalore conducted a Design Thinking online programme last April to encourage right-brain thinking, process view of DT and challenge framing
and ideation techniques. In the past 15-20 years, DT approach to problem-solving found its application in solving a wider set of problems.

“Essentially, this approach went from product design to being applied to a variety of unstructured and semi-structured problem,” says Ranjan Banerjee

Banerjee, dean and professor, Marketing, BITS School of Management,
Mumbai (BIT-SoM), where DT is a compulsory course. “Essentially,
DT starts with a user with an informed view of the problem. DT methods can be effective in resolving issues where it can be difficult to create tangible measures. It helps create a rapid prototype that allows students to get to an iterative, user-centric approach to innovation and arrive at an appropriate solution faster.” With the technical growth, the world is becoming more
interconnected, so fewer problems fit in silos. MBA students need to understand demand, business and communities, and DT offers the app-
roach and toolkits. The DT toolkit includes user-centric

insight, ability to include user feedback to frame the problem better, creative ideation and diverse teams, rapid prototyping, continually iterating the solution with the user to arrive at the right solution faster,” says Banerjee, who is also associated with IM Calcutta’s Leadership programme that includes DT.

Most businesses realise that the key to growth and survival in today’s world is in creating a culture of innovation across an organisation.
“Businesses are adopting Design Thinking methodologies to bring together multidisciplinary teams to approach problem finding and problem-solving creatively. As a student of business administration, it is essential to learn the tools and methods to stay agile and innovate.

DT helps students approach any challenge or problem innovatively,
and stay one step ahead, says Tristha, provost and vice-chancellor, CMR University, Bengaluru. CMR University’s School of Management (SOM) through the Common Core Curriculum (CCC) has made Design Thinking a mandatory
course for both its UG and PG programmes from the academic year 2021.

UpGradKnowledgeHut,a Bangalore-based technology skilling provider, recently announced the rollout of the DT programme in collaboration with TinkerLabs, an innovation training and consulting firm. “Awareness about DT processes has increased and startups and corporate companies are designing products with its principles, “Earlier, companies created products and then went to the user for his feedback but that process has changed,” says Tanzeel Dar, head, Enterprise Program Management, KnowledgeHut, attributing the increased interest in DT to the workforce returning to office post the pandemic with a mindset of wanting to make up for the Covid-related slowdown.

Christopher Abraham, CEO and head, Dubai Campus, professor, Leadership,
Design Thinking and Organizational Behaviour, S P Jain School of Global Management, says, By default, Design Thinking trains students in developing traits such as empathy, and helps them in understanding prototyping, brainstorming, failing and learning fast.”

Note: Content credits goes to Times of India #internet

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